Promotion Management


What really makes a promotion successful?

The term ‘successful promotion’ is one of those that has been around for many years, but like the ‘selfie’, has only recently gained an increasing amount of attention.  For the ‘selfie’, the advance of technology and software has led to a generation of phones capable of taking and rapidly sharing photos.  For the ‘successful promotion’, […]

How can retail suppliers take full advantage of promotional planning?

Promotions are a major feature of business today, and are often the make or break between a poor year and a successful one.  One thing is clear, the business benefits of effective promotion planning and evaluation remain one of the untapped opportunities for bottom line improvement for manufacturers and suppliers to the retail trade Promotional […]

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