Replay Webinar

Replay the Warburtons Webinar!

The largest bakery brand in the UK, Warburtons, shared their business case during a 30-min live webinar:

Improving promotional forecast accuracy with Machine Learning

How can my business utilise Machine Learning techniques to improve performance and how do we get started?

Discover how Warburtons, the largest bakery brand in the UK, are using Machine Learning with FuturMaster to improve the prediction of the most volatile component of their demand plan: promotions. Russell Barnes will describe how he and his team have utilised the latest AI technology to deliver a step change in their promotional forecast accuracy, removing the human bias inherent in their former collaborative process.

Get real world insight into the application of Machine Learning algorithms, the challenges to expect when undertaking an AI project and the opportunities this exciting technology generates for a supply chain planning team.

Speaker:  Russell Barnes, Commercial Forecasting Manager at Warburtons

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