How far is innovation driving consumer demand?

How far is innovation driving consumer demand

It is becoming decidedly clear that this year innovation is to be one of the key drivers for changes in consumer demand.  Most notably, app-based technology and e-commerce is leading the way in making the retail experience more and more convenient.  Not only is it now possible to create virtual shopping lists, but you can now ‘click and collect’ your shop as well as getting it delivered straight to your door.  Promises of next day delivery and more frequent time slots for fresh food delivery is slowly becoming the norm and consumers are expecting and demanding more, whether they realise it or not.

With this being the case, it is paramount that supply chains are able to cater for a continually changing retail landscape.  Intuition and reactivity are key attributes for meeting demand, but difficulty lies in wait as consumers don’t always consider the aftermath; increased out of date and obsolete stock, leaked profitability and reduced performance.

On the other hand, innovation in app technology and e-commerce can lead the way for a whole host of opportunities we can take full advantage of.  By having customer shopping lists before they even arrive in store or receive the delivery we can use this information to be even more certain of our forecast.  Even better, we can also predict promotions in store based on online take up versus the average allowing orders to be adjusted accordingly.

Indeed, the modern forecasting process needs to not only reflect the needs of the business and the users but it must also be sufficiently flexible and sophisticated to handle retail innovation.  The response of the leading suppliers to this challenge is to combine retailer-facing collaborative initiatives (CPFR) with improvements to their internal demand and supply planning processes.  They recognise that in today’s retail environment, leadership is achieved by embracing retail data and by improving the quality and responsiveness of their demand and supply planning processes.

If you would like to discover more about FuturMaster’s solutions and services please contact us here or visit our website

Suivez-nous sur nos réseaux sociaux

Le blog FuturMaster


Women in Supply Chain

Every year we celebrate International Women’s Day on the 8th of March. With many countries making it an official holiday, the meaning of the day has somewhat shifted from celebrating the social awareness of the struggles of women to praising all females for just being a woman.


Key Events in Supply Chain 2016

What are the major supply chain developments this year? New technologies keep changing consumer’s demand and requirements at the time of purchase. Today, the amount of available real-time data is greater than ever. As a result, supply chain is directly impacted and must continually adapt to the ongoing changes. However, if anything, this year has […]


Why collaboration is not efficient?

By Stéphanie Duvault-Alexandre, Senior Presales Consultant Once upon a time some gurus began to point all of us in the right direction, i.e. collaboration.   Indeed, individualism and lone-wolf attitudes were, and have been since, considered as non-productive practices that only created an obstacle to the process of achieving company’s goals. For years people have tried to […]

Nous Contacter

FuturMaster - France
Immeuble Aurélium
1, cours de l’Ile Seguin
92100 Boulogne-Billancourt
Tel +33 (0)1 46 08 05 45 

Tél +33 (0)1 46 08 05 45