In today’s world, the consumer goods industry is undoubtedly facing some of the greatest challenges concerning supply chain management complexity. Indeed, with shorter product life cycles, faster changes in consumer behaviour and increasingly fierce market competition, the pressure to meet customer expectations is higher than ever. These changes require the consumer goods industry to develop the ability to optimise their supply chains in order to get the right product, at the right place, at the right time and avoid any possible waste. Therefore a demand driven supply chain based on effective demand planning and successful sales and operations planning is vital to achieve supply chain competitiveness.
FuturMaster’s CEO and co-founder Dr. Bo Zhou delivered the keynote presentation at the conference and not only discussed the challenges associated with promotions and new product launches, but also presented how we can leverage sales and operations planning to better cope with their future impacts. Throughout the conference, there was an extremely positive response to this topic with active discussions taking place.