Press release


FuturMaster and Supply Nexus announce a Value Added Reseller agreement

Partnership expands FuturMaster’s global distribution network into Spain

Boulogne-Billancourt, France – November 5, 2021

FuturMaster, one of the leaders in Supply Chain Planning and Trade Promotions Management software, today announced a Value Added Reseller agreement with Supply Nexus, a consultancy and system integration partner specialising in supply chain optimisation in Spain.

Since its creation in 1994, FuturMaster has demonstrated its ability to address Supply Chain Planning challenges in every business sector. The Iberia region is a strong industrial area where supply chain planning is a day-to-day challenge, especially regarding the volatility and the uncertainty that all companies have to cope with. Supply Nexus provides a complete, seamless, and integrated business consulting and systems integration service that accelerates its clients’ supply chain transformation. With offices in Madrid and Barcelona, Supply Nexus has a strong knowledge of the industrial specificity in the Iberia region. The objective of this partnership is to combine the expertise of both companies to offer a unique value proposition with advanced functional capabilities and modern, scalable, and robust technologies for this geographic area.

FuturMaster Supply Chain Planning solutions enable companies to achieve service excellence, increase revenue by improving sales forecasts and decrease costs by optimising supply chain processes. The implementation of FuturMaster’s solutions generate immediate value for clients through an increased top line, reduced CapEx and working capital and improved operational margins. FuturMaster’s solutions are used by more than 600 customers including Heineken, L’Oréal, Haribo, Lactalis and Mars Royal Canin.

With the expansion of FuturMaster’s network, Spanish companies will benefit from the solution of a top player. Supply Nexus’ many years of expertise in conceptualisation, definition, and implementation of supply chain transformation. This experience is perfectly combined with the requirements and typical challenges of the food, cosmetics, and consumer goods industries.

Yacine Zeroual, General Manager Southern Europe of FuturMaster: “One of the key elements of growth for FuturMaster is to rely on valuable partners to expand its value proposition in the EMEA region. We are very pleased to build this new partnership with Supply Nexus. As from the beginning of our discussions, we had a common fit to position Supply Chain Planning as a competitive advantage for all our customers. Supply Nexus and FuturMaster synergy is key to leverage both companies’ know-how in order to become the leading Supply Chain Planning solution and partner in Spain, in particular for the FMCG industries.”

Bruce Rae, Founding Partner at Supply Nexus: “This partnership allows Supply Nexus to enhance its service offering in Spain by providing a specialised and proven solution suite that addresses a growing need in FMCG, an important sector for our practice. The sector must deal with trends such as SKU proliferation, channel diversification, increasing pressure on prices from distributors and increasing costs in energy and transportation, along with volatility both in supply and demand, as most recently demonstrated during the Covid crisis. These trends highlight the need to modernise their Supply Chain Planning capabilities and agility by automating processes, improving forecasting accuracy, and optimising inventory. FuturMaster is a perfect solution to deliver on these needs, and we are excited to bring it to the Spanish market.”


About Supply Nexus:

Supply Nexus provides a complete, seamless, and integrated business consulting and systems integration service that accelerates customers’ Supply Chain transformation from ‘concept’ to ‘execution’. From offices in Madrid and Barcelona, more than 50 professionals help its clients in Europe and Latin America optimise their Supply Chains in all phases of their transformation: from strategy definition, infrastructure and process design, systems definition, and software implementation.  Supply Nexus partner with industry leading software providers to deliver on a complete vision for its clients’ Supply Chains, leveraging advanced functional capabilities and modern, scalable, and robust technologies. For more information, visit:

About FuturMaster:

Providing artificial intelligence (AI) augmented Supply Chain Planning solutions, FuturMaster helps clients achieve service excellence, growth in revenue and profit. More than 600 customers, representing over 10,000 users across 90 countries, trust FuturMaster to optimise their end-to-end supply chain planning (demand, supply and S&OP) and improve their business performance. With over 26 years of expertise, FuturMaster solutions have been deployed at global leaders in multiple industries, including L’Oréal, Heineken, Lactalis or Mars Royal Canin. Founded in 1994, FuturMaster has offices in France, the UK, Singapore, China and distributors in Australia, Brazil, the DACH region and Spain. For more information, visit

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