Press release


Intersnack optimises its snacks sales promotion with FuturMaster


Intersnack has chosen FuturMaster solutions, a French publisher specialising in Supply Chain Management (SCM) software, to pilot the forecast and management of its sales promotions.
The leading snacks firm is keen to reinforce its position in the market by optimising its sales promotion management processes using FuturMaster’s solutions: ‘Demand Management’ and ‘Advanced Promotion Management’.

A collaborative tool for a better synergy within the Group

As part of the process of optimisation of its Supply Chain and the implementation of an S&OP process, Intersnack launched a call for tenders, the aim of which was to find answers to three distinct challenges:

  1. Identify and implement a tool that would enable them to achieve a sharper demand forecast and a better understanding of product trends.
  2. Improve the visibility of the production plants.
  3. Increase the collaboration between sales, marketing and supply chain teams. The tool implemented will enable them to improve the management of their information flows related to sales promotion and should therefore enable them to optimise the sales operations management and improve each promotion performance.

“The FuturMaster Solution appeared to be the best performer amongst the tools consulted. We also chose it because one of FuturMaster’s assets is their undeniable experience when it comes to the food industry, hyper and supermarkets”, confided Mark Klingler, Intersnack CFO, in charge of Information Systems.

FuturMaster consultants supported Intersnack teams through the solutions deployment and setting. They also took care of the skills transfer necessary to the forecast monitoring and the optimal sales promotion management.


“The partnership agreement with Intersnack demonstrates our teams’ ability to understand our clients’ needs and to give them a customised and relevant answer”, commented Michel Ramis, FuturMaster Executive Vice President Sales & Marketing.

“The Supply Chain should be able to rely on a trustworthy demand forecast. As a part of the makeover of this process, it is important not to neglect the potential impact of events such as sales promotions on sales. All along this project FuturMaster’s role will be essentially to support Intersnack to sharpen its forecasts as much as possible and to optimise its Supply Chain management.”


About Intersnack

Intersnack France is the main player on the snacks market and has more than 500 employees and 2 production plants in France. Intersnack intends to continue building on its strong position with leading local brands such as Vico, Curly, Monster Munch and Apérifruits. The company cultivates its local advantage and unites its collaborators around daily performance and key values: spirit of responsibility, a taste for entrepreneurship and common growth. Intersnack shows healthy long-term ambitions and strongly believes in one essential dimension: we can all make a difference.

« La solution FuturMaster s’est révélée la plus performante des outils consultés. Nous l’avons également retenue car un des atouts de l’équipe FuturMaster est incontestablement son expérience dans le domaine de l’agroalimentaire et de la GMS», confie Mark Klingler, Directeur Administratif & Financier d’Intersnack, en charge des Systèmes d’Information.
Les consultants FuturMaster accompagnent les équipes Intersnack dans le déploiement et la configuration des solutions. Ils assurent également le transfert de compétences nécessaires au pilotage des prévisions et à une gestion optimale des promotions.
« La signature de ce partenariat avec Intersnack démontre la capacité de nos équipes à saisir les besoins de nos clients et à leur apporter une réponse personnalisée et pertinente », commente Michel Ramis, Executive Vice President Sales & Marketing chez FuturMaster. « La Supply Chain doit être en mesure de s’appuyer sur une prévision de la demande fiable. Dans le cadre de la révision de ce processus, il est important de ne pas négliger le poids que les événements tels que les promotions peuvent avoir sur les ventes. Dans le cadre de ce projet, le rôle de FuturMaster sera essentiellement d’aider Intersnack à affiner le plus possible ses prévisions pour une gestion de la Supply Chain optimale.»
A propos d’Intersnack
Intersnack France est le principal acteur Français sur le marché du snacking salé. Fort de plus de 500 personnes et de deux sites de production en hexagone Intersnack a l’ambition de construire un leadership pérenne dans un esprit de challenger conquérant, avec des marques locales fortes et séduisantes pour les consommateurs telles que Vico, Curly, Monster Munch, et Apérifruits. L’entreprise cultive son ancrage local et fédère ses collaborateurs autour de la performance au quotidien ainsi qu’autour de ses valeurs clefs : l’esprit de responsabilité, le goût d’entreprendre et grandir ensemble. Elle affiche des ambitions saines, axées sur le long terme et est persuadée d’une dimension incontournable : ce sont les Hommes et Femmes qui font la différence.

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