FuturMaster Advanced Launch Management enables effective management of launch campaigns from marketing brief to the end customer. This solution considers customer habits and input from key stakeholders in the creation of precise launch plans which can be modelled, monitored and analysed.
RESPONDING TO YOUR CHALLENGES:
The launch of a new product constitutes a high risk to your company after the overall cost of ownership and potential wastage are taken into account.
Advanced Launch Management enables the accurate placement of orders in preparation for launch, minimising the waste associated with the phasing out of related products, thus maximising the overall return on investment (through cost optimisation: R&D, marketing and advertising, etc.).
The solution collects and blends data provided by stakeholders, optimises product distribution across multiple launch phases and evaluates new product performance. Entire campaigns can be analysed and measured during or post launch.
This solution is designed to:
- simultaneously manage each stage of a new product launch
- combine information from sales, marketing, prototype, POSM and PR systems
- calculate forecasts considering product characteristics and any seasonal effect of the launch date
- consider the cannibalisation effect of the launch on existing products
- optimise the phase out plan for end-of-life products
- evaluate quantities based on previous campaign performance taking into account attribute based analytics (numerical distribution, number of doors, penetration rate, etc.)
- enable a collaborative workflow led process involving all key stakeholders
- monitor the performance and assess turnover, cost and margin for each campaign
THIS SOLUTION IS ALSO AVAILABLE ON FM CLOUD
Our key figures
FORECAST ACCURACY IMPROVED BY
+15%
Shortages REDUCED BY
-4%
VISIBILITY OF CAMPAIGNS EXTENDED BY
+9 months
Success story
At Royal Canin, our ambition is to be the reference in service excellence for our customers. We really want to make services incredible in every detail.
FuturMaster allows us to very quickly analyse whether a particular promotion is realistic or not and see any resulting sales uplift.
Before the implementation of FuturMaster we had to rely on multiple, linked spreadsheets with complex formula and manual data entry. This posed a business risk if anything ever went wrong with them.