Advanced Launch Management

FuturMaster Advanced Launch Management enables effective management of launch campaigns from marketing brief to the end customer. This solution considers customer habits and input from key stakeholders in the creation of precise launch plans which can be modelled, monitored and analysed.

 RESPONDING TO YOUR CHALLENGES:

The launch of a new product constitutes a high risk to your company after the overall cost of ownership and potential wastage are taken into account.

Advanced Launch Management enables the accurate placement of orders in preparation for launch, minimising the waste associated with the phasing out of related products, thus maximising the overall return on investment (through cost optimisation: R&D, marketing and advertising, etc.).

The solution collects and blends data provided by stakeholders, optimises product distribution across multiple launch phases and evaluates new product performance. Entire campaigns can be analysed and measured during or post launch.

Lancement Produit

This solution is designed to:

  • simultaneously manage each stage of a new product launch
  • combine information from sales, marketing, prototype, POSM and PR systems
  • calculate forecasts considering product characteristics and any seasonal effect of the launch date
  • consider the cannibalisation effect of the launch on existing products
  • optimise the phase out plan for end-of-life products
  • evaluate quantities based on previous campaign performance taking into account attribute based analytics (numerical distribution, number of doors, penetration rate, etc.)
  • enable a collaborative workflow led process involving all key stakeholders
  • monitor the performance and assess turnover, cost and margin for each campaign

logo-CloudServices_rvb150THIS SOLUTION IS ALSO AVAILABLE ON FM CLOUD

Our key figures

key1FORECAST ACCURACY IMPROVED BY

+15%

key2Shortages REDUCED BY

-4%

key3VISIBILITY OF CAMPAIGNS EXTENDED BY

+9 months

Success story

We used to spend a lot of time on manual data entry before, although not that regularly. There’s much better integration today and more collaboration
Elsa Cros - Demand planning specialist at Haribo
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Now, we’ve improved our visibility to plan ahead for Christmas and can reduce the risks of over or under-stocking
Steven Smith - Supply Chain Manager at Eurilait
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Millions of data points are fed into our program and, over time, it learns patterns and behaviours that can identify a supply chain issue before it happens – right down to the SKU level.
Ben Martin - Chief advanced analytics and global planning officer at HanesBrands
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Nous Contacter

FuturMaster - UK
3, Brindley Place
B1 2HL – Birmingham
UNITED KINGDOM
Tel +44 (0)1212 317200
Tél +33 (0)1 46 08 05 45