Trade Promotion Management

FuturMaster Bloom Trade Promotions Management improves the efficiency of promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance.

RESPONDING TO YOUR CHALLENGES:

Promotions are increasingly used by businesses to support their sales and can present a major challenge for many companies. Large volumes of product are required on time and in the correct quantities with severe penalties often applied for delays in delivery. Cannibalisation and post-promotion effects can be difficult to evaluate and poor assessment of requirements can result in high wastage. Financial losses are commonplace as a result of campaign profitability not being assessed in advance.

Advanced Promotion Management enables end-to-end control of promotional campaigns. Simulating the impact of a campaign pre-promotion helps to assess its value before presenting it to customers. Actual sales during promotions can be applied to update the forecast in real time. Post-promotional analysis improves the accuracy of future campaign planning.

This solution is designed to:

• generate promotional plans for a specific customer, operation, product, period of time, etc.
• simulate promotional quantities based on information from previous campaigns
• classify promotions by offer (BOGOF, discount coupon, etc.), mechanic (in store location) and financials (ad hoc, off-invoice, etc.)
• calculate uplift ratio, costs and profitability in real time
• issue alerts detecting under or over performing promotions
• manage cannibalisation and calculate post promotion effect
• manage the promotional process with embedded workflows and validations
• analyse pre and post-promotion using multidimensional analytics