Advanced Promotion Management

FuturMaster Advanced Promotion Management improves the efficiency of promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance.

RESPONDING TO YOUR CHALLENGES:

Promotions are increasingly used by businesses to support their sales and can present a major challenge for many companies. Large volumes of product are required on time and in the correct quantities with severe penalties often applied for delays in delivery. Cannibalisation and post-promotion effects can be difficult to evaluate and poor assessment of requirements can result in high wastage. Financial losses are commonplace as a result of campaign profitability not being assessed in advance.

Advanced Promotion Management enables end-to-end control of promotional campaigns. Simulating the impact of a campaign pre-promotion helps to assess its value before presenting it to customers. Actual sales during promotions can be applied to update the forecast in real time. Post-promotional analysis improves the accuracy of future campaign planning.

Campagne Promotionelle

This solution is designed to:

  • generate promotional plans for a specific customer, operation, product, period of time, etc.
  • simulate promotional quantities based on information from previous campaigns
  • classify promotions by offer (BOGOF, discount coupon, etc.), mechanic (in store location) and financials (ad hoc, off-invoice, etc.)
  • calculate uplift ratio, costs and profitability in real time
  • issue alerts detecting under or over performing promotions
  • manage cannibalisation and calculate post promotion effect
  • manage the promotional process with embedded workflows and validations
  • analyse pre and post-promotion using multidimensional analytics

 

logo-CloudServices_rvb150THIS SOLUTION IS ALSO AVAILABLE ON FM CLOUD

Our Key Figures

key1VISIBILITY OF PROMOTIONAL ACTIVITY EXTENDED BY

+8 months

key2COSTS ASSOCIATED WITH WASTAGE REDUCED BY

-50%

key3STOCK HOLDING REDUCED IN YEAR 1 BY

-25%

Success story

FuturMaster allows us to very quickly analyse whether a particular promotion is realistic or not and see any resulting sales uplift.
Iain Bishop - Senior Commercial Forecast Manager at Warburtons
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Before the implementation of FuturMaster we had to rely on multiple, linked spreadsheets with complex formula and manual data entry. This posed a business risk if anything ever went wrong with them.
Simon Dancy - Group Planning Manager at Winterbotham Darby
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3000 users in 90 countries have already been enrolled in this ambitious transformation representing 70% of the group’s turnover. It brings fantastic results and the objective is to reach 96% by the end of 2018.
François-Régis Le Tourneau - Corporate Supply Chain Standards and Prospective Director at l'Oréal
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Contact us

FuturMaster - UK
3, Brindley Place
B1 2HL – Birmingham
UNITED KINGDOM
Tel +44 (0)1212 317200
Tel +33 (0)1 46 08 05 45