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Advanced Promotion Management

FuturMaster Advanced Promotion Management improves the efficiency of promotional campaigns by increasing the reliability and visibility of information, whilst closely monitoring promotional performance.

RESPONDING TO YOUR CHALLENGES:

Promotions are increasingly used by businesses to support their sales and can present a major challenge for many companies. Large volumes of product are required on time and in the correct quantities with severe penalties often applied for delays in delivery. Cannibalisation and post-promotion effects can be difficult to evaluate and poor assessment of requirements can result in high wastage. Financial losses are commonplace as a result of campaign profitability not being assessed in advance.

Advanced Promotion Management enables end-to-end control of promotional campaigns. Simulating the impact of a campaign pre-promotion helps to assess its value before presenting it to customers. Actual sales during promotions can be applied to update the forecast in real time. Post-promotional analysis improves the accuracy of future campaign planning.

Campagne Promotionelle

This solution is designed to:

  • generate promotional plans for a specific customer, operation, product, period of time, etc.
  • simulate promotional quantities based on information from previous campaigns
  • classify promotions by offer (BOGOF, discount coupon, etc.), mechanic (in store location) and financials (ad hoc, off-invoice, etc.)
  • calculate uplift ratio, costs and profitability in real time
  • issue alerts detecting under or over performing promotions
  • manage cannibalisation and calculate post promotion effect
  • manage the promotional process with embedded workflows and validations
  • analyse pre and post-promotion using multidimensional analytics

 

logo-CloudServices_rvb150THIS SOLUTION IS ALSO AVAILABLE ON FM CLOUD

Our Key Figures

key1VISIBILITY OF PROMOTIONAL ACTIVITY EXTENDED BY

+8 months

key2COSTS ASSOCIATED WITH WASTAGE REDUCED BY

-50%

key3STOCK HOLDING REDUCED IN YEAR 1 BY

-25%

Success story

guerlain-logo
Major objectives are being achieved, firstly through definition of supply and production plans. Secondly, through the automatic replenishment of subsidiaries to satisfy their sales forecasts.
François TASSART - DIRECTOR OF INTERNATIONAL PLANNING AND FORECASTING AT GUERLAIN
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dssmith-og-logo
The high level of automation was important due to the thousands of SKU’s that were being forecasted and the erratic nature of corrugated demand patterns. In addition, the sales force had previously not been engaged in the forecasting process, so it was essential that the system focused their attention on the major lines that required their input.
Eric Williams - S&OP COORDINATOR AT DS SMITH PACKAGING
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foxs_logo
Over the last few years stock has moved to the right place to ensure a streamlined supply chain, and thanks to significantly improving the accuracy of our forecasts, we’re now able to maintain ideal safety stocks and we’re running on an optimum level right now.
Bill Dales - DEMAND PLANNING CONTROLLER AT FOX’S
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Contact us

FuturMaster - France
Immeuble Aurélium
1, cours de l’Ile Seguin
92100 Boulogne-Billancourt
FRANCE
Tel +33 (0)1 46 08 05 45 


Tel Tel +33 (0)1 46 08 05 45