Success Story - Guerlain

Healthcare & Beauty

The Company

Having been founded in 1828, Guerlain is one of the oldest perfume houses in the world. In 1994, the company was acquired by LVMH and the story of Guerlain can be summarised in a few words: make the art of beauty a way of life and stay modern through creativity.

Amongst more than 800 fragrance creations, many have endured through time and brands include Eau de Cologne Impériale, Jicky, L’Heure Bleue, Mitsouko, Vol de Nuit, Samsara, Vetiver and L’Instant de Guerlain or Insolence.

 

The Challenge

In May 1999, the International Planning and Forecasting team was formed, a super-information centre directly attached to the International Managing Director and covering all subsidiaries. The department is independent of operations, trade and marketing.

The new organisation was responsible for all decision-making including defining objectives, priorities, trade-offs etc, relating to planning and forecasting.

 

The Solution

Visuel produit
FuturMaster was selected and a blueprint forecasting process was defined for the world and deployed in all subsidiaries. The process supported the complexity of Guerlain’s supply chain including the vast diversity of products and increasing number of product launches.

FuturMaster’s Distribution Planning provides the visibility of stock at each subsidiary, it manages inventory as well as stock in transit, lead times, transit times, service levels etc. All of these elements are included in FuturMaster enabling the smooth replenishment of stock at each subsidiary.

The Results

Major objectives are being achieved, firstly through definition of supply and production plans. Secondly, through the automatic replenishment of subsidiaries to satisfy their sales forecasts.
François TASSART / DIRECTOR OF INTERNATIONAL PLANNING AND FORECASTING AT GUERLAIN

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3, Brindley Place
B1 2HL – Birmingham
UNITED KINGDOM
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Tel +33 (0)1 46 08 05 45