WINTERBOTHAM DARBY CASE STUDY
HARNESSING MACHINE LEARNING TO IMPROVE PROMOTION PERFORMANCE
Join us for an insightful webinar featuring Winterbotham Darby, a leading supplier of pre-packed deli-counter chilled olives, antipasti, and continental meats to major UK retailers. In this webinar, Winterbotham Darby shares their journey of optimizing their supply chain and their collaboration with FuturMaster.
With a wide range of products and complex supply chain operations, they faced challenges in maintaining product availability, managing promotions, and improving forecast accuracy.
Discover how Winterbotham Darby implemented FuturMaster's demand planning, supply planning, procurement, and promotions management modules to enhance their operations. Furthermore, learn how the introduction of machine learning revolutionized their promotional forecasting process, providing longer-term forecast accuracy and empowering their commercial teams to make informed decisions.
To embark on their next phase, Winterbotham Darby aims to establish a robust data set and refine their data capture processes. Their long-term goal is to use machine learning to recommend and suggest promotional plans, enabling the creation of comprehensive annualized promotion strategies.
- Winterbotham Darby introduction
- How have we optimized our supply chain?
- Our business challenges
- Machine Learning
Case Study Abstract
Explore Winterbotham Darby's remarkable journey of optimizing their supply chain and leveraging machine learning in this engaging case study webinar. Discover how they tackled key business challenges and achieved enhanced forecast accuracy with FuturMaster.
Winterbotham Darby, a renowned supplier of deli-counter chilled olives, antipasti, and continental meats, successfully implemented FuturMaster's planning modules to streamline their operations. They effectively managed product availability, promotions, and demand planning, resulting in improved service levels and informed decision-making.
Download the webinar presentation deck to gain valuable insights and learn how Winterbotham Darby and FuturMaster reshaped supply chain management through innovation and collaboration.