Beauty By Imagination selects FuturMaster to elevate global Demand and Supply Planning

Boulogne-Billancourt, France – July 21, 2025 — Beauty By Imagination (BBI), a global leader in professional and consumer haircare, has chosen FuturMaster to transform its end-to-end Demand and Supply Planning across its portfolio of iconic brands.

With over a century of innovation behind brands like Wet Brush®, Goody®, Ouidad®, CURLS® and Bio Ionic®, BBI inspires confidence and joy through high-performing solutions for every hair moment — from salons to everyday routines. Operating in a dynamic multi-brand, multi-channel environment with thousands of SKUs and a global supplier network, BBI aims to enhance its planning capabilities to support ambitious growth and operational efficiency.

As BBI’s portfolio expands with thousands of product-account combinations and frequent new launches, the company continues to invest in scalable Forecasting, build greater agility in Supply Planning, and strengthen cross-functional alignment to drive operational excellence.

Partnering with FuturMaster marks a shift to a more automated, connected, and collaborative planning approach — reducing manual tools and enabling faster, more informed decisions.

“We wanted a partner who could match our pace and bring the same imagination to operations as we do to products. FuturMaster delivered the right expertise, empathy, and execution focus.” — Vasanthi Iyer, Chief Operating Officer, BBI

BBI selected FuturMaster after extensive evaluation, citing the platform’s intuitive user experience, strong references in beauty and personal care, and a collaborative approach focused on real outcomes.

“Beauty By Imagination is a powerhouse of creativity and ambition. We’re proud to support their journey with modern planning capabilities that unlock agility and performance at scale.” — Matt Hughes, Sales Director, FuturMaster.

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About FuturMaster

FuturMaster is a global leader in SaaS-based Supply Chain Planning and Revenue Growth Management. It helps companies predict demand, optimize their operational response, and enhance decision-making using AI, digital twin modeling, and advanced analytics.

With the strategic acquisition of PlaniSense in 2025, FuturMaster now delivers a fully integrated end-to-end planning suite, combining advanced forecasting, supply planning optimization, and real-time production scheduling. Trusted by 650+ clients across 90 countries, FuturMaster enables businesses to turn operational complexity into a competitive advantage in an increasingly volatile world.

Backed by Sagard NewGen and Cathay Capital, FuturMaster is accelerating product innovation and international expansion, shaping the future of resilient, data-driven supply chains.

For more information: www.futurmaster.com

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Press Contact

FuturMaster: Renata Monteiro – renata.monteiro@futurmaster.com