Luxasia Deploys FuturMaster Demand Management To Centralise Planning Organisation And Improve Visibility

September 22, 2015
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Founded in 1986 in Singapore, LUXASIA have grown into a regional business with over 2200 staff and a vast distribution network in 11 APAC countries, including Singapore, Indonesia, China and Hong Kong. Distributing over 120 famous luxury brands, LUXASIA has been able to support its growth in a highly competitive market.

The challenge for the company was to increase the added value offered to its external stakeholders and streamline its internal processes. “As a company, we constantly strive to improve our consumer offering, increase productivity & bring more added value to our business partners through our regional platform. We wanted to improve the efficiency of our supply chain centrally by leveraging on FuturMaster’s demand management solution,” comments Sabrina Chong, Head of Corporate Development at LUXASIA.

Following a tender process, LUXASIA chose FuturMaster’s unique comprehensive solution which is able to meet the supply chain needs of the Group and help LUXASIA make continued improvements in forecast accuracy. Using FuturMaster for its demand management activities, LUXASIA will be able to benefit from increased visibility across both supply chain stakeholders & teams and cut down operating costs by optimizing inventory turns and reducing inventory.

FuturMaster was able to demonstrate remarkable improvements in forecast accuracy compared to competing solutions during the tender process. In addition, FuturMaster will provide LUXASIA with staff training and advise management on the industry’s best practices in order to achieve maximum results.

“We chose FuturMaster for their proven expertise in supply chain and the team’s in-depth knowledge of the cosmetics industry. We will rely on the assistance and continuous support of FuturMaster for our process redesign,” explains Mourad Miloudi, Head of Supply Chain at LUXASIA.

“We are glad to affirm the rationality of our strategic decision to reinforce FuturMaster’s presence in the region. We believe this project with LUXASIA illustrates the maturity of the Asian markets as well as FuturMaster’s commitment and capacity to stay close to its clients and support them worldwide,” comments Michel Ramis, Executive Vice President, Sales at FuturMaster.


The LUXASIA Group is a cosmetics market leader in Asia. Established in 1986, the Group has grown regionally to include 11 offices and over 2200 full-time employees spanning 11 countries, namely Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, Hong Kong, China, India, Myanmar and Vietnam. With established offices staffed by passionate and driven locals in each country, the Group is able to combine its global perspective with the local expertise necessary to address the trends of each market.

The Group’s uniqueness lies in the diversity of brands in its portfolio and its ability to work alongside established market leaders such as Beiersdorf, Clarins, P&G, PUIG and the Shiseido Group. In 2005, a joint-venture with the Coty Group saw the birth of Coty Prestige South East Asia Pte Ltd, the fruition of many years of strong partnership and mutual success. In 2011, the Group also formed a joint venture with the LVMH Group to cover Southeast Asia.

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