Paulaner
Scaling Growth with Smart Demand & Supply Planning
Paulaner
Case Study
Paulaner is a historic German brewery, producing over 9.3 million hectoliters annually and generating more than €800 million in turnover. With a portfolio of 20 brands and more than 200 beers and flavors, the company operates in a complex environment marked by demand volatility, high inventory pressure, and the need to modernize its supply chain processes. To meet these challenges, Paulaner embarked on a strategic partnership with FuturMaster as part of its broader “Paulaner One” digital transformation initiative. By integrating FuturMaster’s AI-powered Demand & Supply Planning solutions within its new SAP S/4HANA landscape, Paulaner aimed to break down operational silos, improve forecast accuracy, and optimize its entire supply network. Leveraging FuturMaster’s capabilities in demand forecasting, supply planning optimization, and scenario simulation, Paulaner has gained the agility and resilience required to navigate disruption and scale its operations. The results include more
reliable demand plans aligned with promotions and events, leaner inventory, improved cost-to-serve, and a supply chain built for future growth. This collaboration demonstrates Paulaner’s commitment to innovation and its ambition to turn supply chain complexity into a competitive advantage, ensuring that tradition and modern planning go hand in hand.
- About Paulaner
- Paulaner one: getting ready for the future out of a position of strength
- FuturMaster as best-of-breed solution in Paulaner’s IT landscape
- Demand Planning : Getting the right input for the supply network
- Key performance indicators : Leveraging complexity and getting ready for disruption
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Paulaner
Webinar
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Paulaner
Video
Case Study Abstract
Discover how Paulaner, a renowned brewery with a rich brand heritage and global footprint, partnered with FuturMaster, a leading provider of supply chain planning software, to tackle critical challenges across demand volatility, supply complexity, and
network flexibility. Operating in a highly dynamic and seasonal market, Paulaner needed a modern, scalable planning solution to support its growth and digital transformation.
By implementing FuturMaster’s AI-powered Demand & Supply Planning platform, fully integrated into SAP S/4HANA, Paulaner improved forecast accuracy, reduced inventory pressure, and gained agility in responding to disruptions across its supply chain.
Download the presentation deck to learn more about their successful transformation journey and how intelligent planning can turn operational complexity into a competitive advantage in the beverage industry.
